That’s why Facebook recommends its advertisers design with mobile in mind first.įor all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.Īs a rule, videos should be formatted vertically (4:5, 9:16, or 16:9 aspect ratio) if they’re to be seen on mobile only, or in a square (1:1) format to display on both desktop and mobile. That means video should be a part of your Facebook ad strategy - but remember, almost all Facebook users browse with mobile devices, and over 80% browse only on mobile! Just like the rest of the Internet, Facebook is more video-centric than ever. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.
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